SECRETS OF KOREA 2026 (est 2008)

We are so happy to be able to look again into Korean secrets. We did our first collection of Korean secrets back in 2007. That collection focused mostly on food and urban life. This time we headed south to meet masters of traditional crafts.

Travel photos: COMPANY


    




2026
Heat Wave fans on display at COMPANY WORLD AFFAIR, piknic.




2026
Bamboo Hats on display at COMPANY WORLD AFFAIR, piknic.




2026
Moktak on display at COMPANY WORLD AFFAIR, piknic.




11.2025
Back in Yeongcheon we meet the first samples of our new Moktak.




11.2025
With old and new generation of bamboo masters Noh Soon Geol and Son Min in Damyang. We worked with master Noh Soon Geol on a project for the Gwanju Biennale back in 2011. It was like a family reunion to work with him again.



08.2011
Here's Aamu and Noh Soon Geol working on Guiding Hats in 2011.




11.2025
Damyang. Visiting bamboo fan master Kim Dae Seok and his wife.




11.2025
Heading west. Lunch break at Chirisan mountains. This restaurant is famous of its 30 different types of banchan (sidedish).




11.2025
Visiting a traditionlal metal hinge master in Tongyeong.




11.2025
Learning the secrets of Najeonjigi (mother-of-pearl) making in Tongyeong.




10.2025
We are back a year later at Dongdaemun fabric market in Seoul. We are here making samples and preparing files for a new scarf in hommage of Dondaemun.




10.2024
With Moktak master Jinseok Ahn at his studio in Yeoncheon, Korea. Photo: Linda Bergroth.




10.2024
Learning the secrets of moktak making in Yeoncheon, Korea.

SECRETS OF KOREA collection (est. 2008)

A collection inspired by the Korea we love.
All designs: COMPANY (Aamu Song & Johan Olin)


In 2007 Company spent four months working with local manufacturers creating a collection ’Secrets of Korea’ inspired by the Korea we love.
’Secrets of Korea’ is a collection of shoes, bags and other items. The collection was started in coperation with Ssamzie.


Banchan Bag /
Sidedish Bag

A bag for many tastes.
Design by COMPANY /
Johan Olin
Made by Ssamzie in Seoul, South-Korea.
Material: Artifial leather, other materials


Banchan Sang /
Sidedish Table

A table for many tastes.
Made in Eulgiro, Seoul, Korea.
One-off piece.
Stainless steel.
Design by COMPANY /
Johan Olin


BibimBag

In Bibimbag all ingredients stay well separated.
Design by COMPANY /
Aamu Song
Made by Ssamzie in Busan, South-Korea.
Material: Leather.

BibimBag Big

In Bibimbag all ingredients stay well separated.
Design by COMPANY /
Aamu Song
Made by Ssamzie in Busan, South-Korea.
Material: Leather.


Car Shoes/
Cha dong cha pang pang

Kimi und Schumi.
Design: COMPANY /
Aamu Song
Made in Busan, Korea.
Material: Leather, rubber, polyester lining.
Air-conditioned.


Car Shoes/
Cha dong cha pang pang

Ajumma & Ajossi
Design: COMPANY /
Aamu Song
Made in Busan, Korea.
Material: Leather, rubber, polyester lining.
Air-conditioned.


Car Shoes/
Cha dong cha pang pang

Ajumma & Ajossi
Design: COMPANY /
Aamu Song
Made in Busan, Korea.
Material: Leather, rubber, polyester lining.
Air-conditioned.

Noodle Shoes

A delicious pair of sneakers.
Design by COMPANY /
Aamu Song & Johan Olin
Made by Ssamzie in Busan, South-Korea.
Material, Leather, canvas, other materials.


Noodle Shoes

A delicious pair of sneakers.
Design by COMPANY /
Aamu Song & Johan Olin
Made by Ssamzie in Busan, South-Korea.
Material, Leather, canvas, other materials.


Gomusin Shinbal

Tradition goes out with youngsters.
Design by COMPANY / Johan Olin
Made by Ssamzie in Busan, South-Korea.
Material, Letaher, canvas, other materials.

Gomusin Shinbal

Tradition goes out with youngsters.
Design by COMPANY / Johan Olin
Made by Ssamzie in Busan, South-Korea.
Material, Letaher, canvas, other materials.


2007
First samples of Bibimbags ready.



2007
Hangul (Korea) dolls making.



2007
Prototype testing at Rasun factory in Busan.


2007
Outsole making in Busan.



2007
Planning work at Ssamzie space.


2007
With Chachangnim & Gamsanim at Ssamzie office, Seoul.