SALAKAUPPA
Tarkk'ampujankatu 5, 00120 Helsinki
Design: Aamu Song & Johan Olin in collaboration with Linda Bergroth
Building: Haapatalo Oy / Kim Haapatalo & Jari Kuosmanen
Paints: Farrow & Ball

New SALAKAUPPA opened in late March 2023. We got the space in Autumn 2022 and were first thinking to make a simple background for our Secrets -collection. We contacted our dear friend, interior architect Linda Bergroth. She right away turned our heads. "Why follow the ordinary typology of retail design, when we can make a place that is totally unique and you? Why only use few colors when we can use them all?“ And so together we started the planning of a colourful world where the Secret items would feel at home (please scroll all the way down to see the whole creation process. Thank you. And please come visit us. We are open Wed-Sat 1-6pm).

Photos by Paavo Lehtonen and COMPANY

    



SALAKAUPPA shop keepers Johan Aamu & yaya.
Photo Paavo Lehtonen.




The wall painting shows homes and factories where these items were made.




Mama Birds and Matryoshka factory.




Shopkeepers view.



’Travel wall’ illustrates the places we've visited and the transportation we took to get there.




Shop keepersJohan Aamu & yaya by the entrance to SALAKAUPPA.

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Making of the new SALAKAUPPA. WInter 2022-2023.



Opening ceremony!
(the painted sign was almost dry when it was attached).




Wall paintings ready!




Final shelves on place.




Architect at work. Linda coming up with more elements to be made.




Artist at work.




Master carpenter Jari at work.




Professional cleaning work.




Johan after one month of paint work.
(I estimated the painting to take me two weeks – and ended up using two months.)




The paint work starts.




Aamu working with scale model.
Winter 2022-23.


Detailed mural sketch of ’Factory wall’.
Johan Olin, Autumn 2022.




First concept skecth (after discussions with Linda). Autumn 2022.
Aamu Song.