2024
HERMÈS MAISON DOSAN PARK, SEOUL
The Spirit of Fauborg

Window designs for Hermès Maison Dosan Seoul, Spring 2024 season.
Our windows celebrate Fauborg, the home and flagship store of Hermès, by looking into what happens inside this historical building. Fauborg celebrates 100 years anniversary this year, 2024. Happy anniversary!

Client: Hermès
Design: COMPANY (Aamu Song & Johan Olin)
Making and installing: Yenaru
Photos: Sangtae Kim / Courtesy of Hermès Korea
Photos of work in progress: COMPANY

   




In the first window we zoom in to the Faubourg building where Artisans are working.




The next window takes us to the staircase of Faubourg building where we see Associates at work.




This window is celebrating the craft processes behind Hermès collection.




By the entrance is a scenery where the Associates wrap itemsand palace them in Hermès signature orange boxes.
Smaller windows continue around the building. In these we can see into Artisans workrooms where small clay characters interact with Hermès collection..

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MAKING OF MAISON DOSAN SPRING 2024 WINDOWS




Conducting the work of Window 1.
Such a pleasure to work with the amazing installers of Yenaru.




Aamu placing the apple tree on the top of the Faubourg building.




Finishing the installing of one of the show cases inside the store.




Scale model studies in Lallukka, Helsinki.
Plans for the clay figurines in the back.




Sketch for the same window as above where we celebrate weaving craft.
Drawing by Johan Olin.